The blogging workflow outlines the step-by-step process from content outline to publication. It covers in-between processes like graphics creation, video creation, and scheduling. In addition, I love that this blog workflow provides an easy-to-follow structure to my blog process.
I have shown you how to use the blog launch workflow which I also created in Trello. If you haven’t seen it, you can access it through this link.
Now, this is the next stage. You have launched your blog. Thus, you are ready to keep creating contents for your blog. This blogging workflow helps you stay focused and on track. Because it comes with actionable items. Detailed and straightforward.
Free content – blog templates
1. Depository for your Important Links and Pre-requisites
The blogging workflow has the option to save your links. Have you experienced having to go back and forth to your blog to get the links? Well, I did. That’s why I created a blog summary template. I place all the links, alt+tags, and other pertinent details in here.
For SEO, you can use the Yoast plugin to analyze your posts. It has a free version. If you haven’t installed it, then it is the time to do it.
Next is to make sure that the permalink structure follows the post name structure. Not the post ID or numbering format. What happens is if it follows the numbering, 1. It is bad for SEO. 2. It looks messy to me. 3. Not good when you transfer your blog to another site.
2. Brainstorm Blog Post Ideas on Your Blogging Workflow
I like looking at all my blog post options on one page. Sometimes I come up with a topic or I get inspired by another blog post. The braindump column of the blogging workflow serves as the catch-all for all your blog ideas.
Using the blogging workflow, first copy the Blog Planning Template. Then replace the title with your idea. Do the same for all your ideas.
To do that, open the template. Click Copy on the right side of the board, then input the idea name on the Title box. It doesn’t have to be a perfect or optimized title now.
3. Include a Video content
A video is a powerful form of content. It brings your SEO strategy to the next level. Further, it works best in making process documentation.
The reason I made a separate column for the Video Creation is that you can create them by batch. Drop all posts that need videos on this column. Record all videos in one go. Complete all screencasting in one day.
For screencast, you can use Loom. Since it is free and easy to navigate. After editing your videos, you can then upload to YouTube. Make sure to copy the links and place them in the blog summary template afterward.
Here is a blog post on how to properly use a video for your content. https://neilpatel.com/blog/guide-to-video-seo/
4. SEO Checklist
A comprehensive blogging workflow marries all blog requirements. That includes SEO. Even during content creation, there are prompts on how to optimize your blog post.
Here are some actionable items during content creation that are helpful for SEO.
- Optimized headline
- On-site links and external links
- Optimized images
- ALT+tabs and description
- keywords and where they should be included
- Headings and subheadings
- and more
Basic SEO requirements added to the Blogging Workflow
Here are some basic SEO requirements. For detailed list, you can check the blogging workflow.
a. Optimized headline
You can research on what headline or title to use using CoSchedule or what I use is Sharethrough. It is online and it has suggestions on what to improve.
b. Keywords and their placements
The keyword is very important for SEO. If you are using the Yoast plugin, you can input your keywords on the key phrases box. Yoast then analyzes the blog post according to set algorithm.
Furthermore, Yoast details the improvements that you can do to make it SEO Friendly.
You can also check this link for further info on SEO.
c. On-site and outbound links
I read on my earlier research on SEO that links are necessary to create a sort of cycle. It makes the blog post more visible and interactive.
d. Readability analysis
This is one factor that is not mentioned in most SEO blog posts that I have read so far. The blogging workflow includes checking for readability indicators based on the Yoast plugin.
I use Grammarly and Hemingway app to proofread my blog posts. Grammarly checks spelling, punctuation marks, and grammar. While Hemmingway considers the structure of the sentence or the paragraph. Which makes analysis using Yoast easier. To enumerate, it checks the passive voice, which is not good for SEO.
Another rule here is the use of headings and subheadings. It is advisable to breakdown paragraphs into readable chunks. Rather than load all information on one paragraph.
5. A blogging workflow makes the process efficient
Like Video creation, it is more efficient to create graphics in batches. That means you stop at content creation then proceed with your next blog post. Create your graphics when you have completed all the planned blog posts.
Next, gather photos for all. The process is faster because you get a snapshot of all the blog posts that you need to create graphics for. You only need to scroll through thousands of images once for say 5 blog posts.
I recommend that if you intend to post weekly then you plan and batch all your posts for the following month.
You can also access my Free Canva templates through this link. Customize it based on your branding.
Scheduling / Batch Scheduling
Finally, you are now ready to schedule your blog posts. Use scheduling tools like Hootsuite or Buffer. There are free accounts up to a certain of posts and users. But for starting bloggers, the free version works fine.
And you are done, my friend!!!
Follow the blogging workflow and do the templates. As a result, your blogging process will be much faster and less daunting.
Now you also have an idea on what makes a great workflow. Accordingly, it should meet all your requirements. So you don’t have to supplement it with other workflows.
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