Rich pins are useful in establishing brand recognition because rich pins show the post title or headline (in bold), website and author’s name and profile image or favicon just below the pin image. Set up Rich pins easily by following the steps below. But let’s take a look at how rich pins look like first.
Below is an example of Rich pin. Notice that the post title is shown below the blog post graphic or image and written in bold form. My website name is highly visible, as well. You can see more samples here.
Seeing the title and website name somehow makes the pin more clickable than one without them. It looks more professional this way than just an image and a short text description, especially if it is a vague text.
So how do we set up rich pins on Pinterest. It is so easy there is no excuse not to. Setting up rich pins will only take you 5 minutes or even less.
Before you set up rich pins, you must be approved for a Pinterest business account. This is a free option on Pinterest, too. A business account has access to website analytics which is so helpful in understanding the activities of your Pinterest account. You can strategize by knowing what post is gaining more impressions (views), saves and likes and create similar content. Learn how to convert your Pinterest personal account to business account here.
How to Set Up Rich Pins for WordPress
This post shows how to set up rich pins for WordPress.
1. Add meta data to your site by Installing Yoast SEO Plugin
Installing Yoast SEO plugin makes setting up easier than through coding and FTP. Besides Yoast SEO plugin is useful for Search Engine Optimization which helps your site rank higher. Yoast SEO plugin will add meta data to your site which then is read by Pinterest. That’s why it is able to show details like website and post title.
To install Yoast SEO plugin, go to Plugins on your WordPress Dashboard, Add New, then Search “Yoast SEO”. After activating it, go to Features tab then enable Advanced settings pages.
2. Validate using Rich Pins Validator
You need to validate your Rich pins. First paste the URL or link of one of your blog posts or pages to the URL Validator.
Paste URL or link of one of your blog posts to Rich Pins Validator then click Validate.
3. Click “Apply now”
After validating, a confirmation message saying your pin has been validated should come out. Click Apply now. Pinterest will then review. You will receive email from Pinterest that your rich pin application has been approved.
Setting up Rich pins is now complete!
Isn’t it easy! Just few minutes that will give more value to your pins on Pinterest.
If you need to set up rich pins for Blogger, Vanessa of Blogpixie.com wrote how to set up Rich pins for Blogger here.
What do you think of this post? Do you think setting up rich pins is useful?
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